by brandzonweb | Feb 20, 2019 | eCommerce Website Design, Local SEO, Search Engine Optimisation, SEO
You must have heard of the word SEO, a million times by now. It has made a headway into our lives, in a huge proportion. Well! SEO means search engine optimization. And, it is related to the online frenzy that has taken the world by storm. No matter, where you are present online, on social media platforms, or as a website, you need to consider SEO. And why not? There are billions of websites and profiles, waiting to be discovered, to sell their products, services, and other offerings. If you are a business reading this, then this is for you.
E Commerce is the buzzword today. If you are not online, you are not doing justice to yourself or your venture. SEO is an important factor that drives the results of your site performance. The reason is, that no one will search with your business name, in case, they need some product or service. People search for things that they require, for example, salon service, plus- sized clothing, and so on. Research has revealed that almost 37% of the traffic comes from search engines like Google. Additionally, online orders are directly tied up with organic traffic. Speaking about E Commerce SEO, there are a few aspects that you have to consider before embarking on the online pathway.
Keyword Research
The first driving factor is the keyword. You can get organic traffic for your business through the clever usage of keywords. Keywords, if used properly can drive a large volume of traffic to your E Commerce site. Moreover, it is the foundation of every E Commerce campaign. The list of keywords that you use, also influences your technical SEO. Most prospects search for products and services, with a keyword. Today, you will come across a variety of keywords. There are short-form keywords, long-form keywords, intent-based, and question-based. You must take each one of these, and their functionalities into consideration, before using them. Identifying your goals assumes a lot of importance before you take that final decision.
Talking about an E Commerce site, a vast majority of keywords are created around product searches. Your main focus here, will be the product here. You can use some of the major search engines, to look for products. And, as soon as you type something, the search engine displays a list of possible options and alternatives. These may be described as long-form keywords. The best part about them is that they are less competitive. You can also use keyword planners, available online for a small fee. The ROI may be quite good, in exchange for a minimum investment.
Site Architecture
How nicely or organized your site design is, also plays an important role in SEO. E Commerce sites have multiple pages, so your prospective customer may lose his way on the way to reach the right product. The first thing that you need to do is to make it simple and effortless for prospects to navigate. Secondly, you need to keep the pages a few clicks away from the home page. If the site architecture is simple, the site ranks well on search engines as well. Indexing also happens in a fuss-free manner. This is not only good for your SEO, but your customers will also love it.
On-Page SEO
This is another important part of the SEO process. On-page SEO simply refers to all the SEO- related activities that you do on the website itself. You have to take care of on-page SEO, to optimize all the product category pages. These pages generate the highest amount of traffic. You must ensure to use keywords in the titles, descriptions, Meta descriptions etc.
You can also modify the keywords a bit, so that they show up on long-form searches. You can also use a few common terms along with the keywords, like cheap, free, review, and free shipping. In most cases, this works, as prospective customers may be looking for such attributes. You can also use words, like discounts and sales to increase footfall.
Content Marketing
You need to consider proper content, for your website. And, the easiest way to do that, is to build your content around the keywords that you are targeting. For this same reason, it is highly important for you to have a blog on your E Commerce site. You can post guides or how- to’s to guide your customers, on the usage of the products and also their benefits on different arenas in life. You can also weave a story around a keyword, in a manner, which is not evident in the first place.
So, you can catch the interest of your target segment, without appearing too sales-oriented. Brandz on Web is one of the SEO companies which is going strong. Always hire the right services to grow your E Commerce business. Always go for trustworthy companies, and ask for reviews. Your entire business depends on SEO activities, so always engage with the best.
Link Building
Links are also quite important for an E Commerce business. It is basically the process of building hyperlinks. In most cases, it is connected to a more authoritative website and the main goal is to improve search engine visibility. Apart from the authoritativeness of the site, its relevance also matters a lot. Moreover, you need to ensure the correct placement of the link.
Footer and side links do not fetch good returns, as much as body content links do. Anchor text also assumes a lot of importance here, as it consists of the link. Google-like search engines consider these as ranking signs. The text that surrounds the link also has huge implications on your site discoverability and visibility online. Google-like search engines use them as co-occurrences. Guest post links also assume a lot of importance here. It denotes that the link is not an advertisement, but has come in naturally.
There are many such aspects that you need to take into consideration while doing SEO for your E Commerce site. Check with the best SEO agency and get the best rates and ideation on the same.
by brandzonweb | Oct 1, 2018 | eCommerce Website Design, Product Submission
In the last decade, e-Commerce has percolated into every stratum of society. Everybody seems to be well-acquainted with online purchases. The internet is growing prolifically as well. Add to it, the tendency of using smartphones for every task, be it online study or social media interactions, online activities are at an all-time high. There were at least 830 million people, using the internet in 2021 alone. The smartphone market is also growing exponentially, and is all set to reach 1 billion, by 2026.
This boom has changed the way, people do business today. All kinds of business enterprises, B2C, B2B, C2B, and D2C are thriving online. In this scenario, if you are a business entity, you do not have much choice, but to go online. Now, there are two scenarios here. You either sell on social media platforms, through your own website, or through a marketplace. No matter, which one you are using, you have to ensure a steady upload of products, to catch the interest of the buyers in your target market.
Presenting Your Products In The Market
Product submission is something that you have to pay lots of attention to. It is like a store for your business, though online. In the case of an offline shop, you arrange the products at a window, or on the racks. Additionally, if you are into garments and accessories, you may use a dummy or a mannequin. However, what about the online store? How do you practice visual merchandising? Keeping the target audience interested in your products, may be a difficult task, if the page does not look well stocked or aesthetically pleasing. That is the reason why, you need to adhere to some of the best practices in e-Commerce, and one of them is optimizing the product listings.
There are several other reasons, why you must take product listing seriously enough. Let us find out what they are.
- Your product listings can help you to reach beyond a specific geographical region. The images must be eye-catching, for the same reason. Additionally, each image must be accompanied by adequate information. Proper SEO is also required, so that users can get access to your page. Not everybody is likely to search with your brand name, in today’s competitive market.
- Additionally, proper product listings also increase the click-through rates. It also improves the ranking of the websites. Furthermore, it also helps in creating more awareness. You can highlight the products in a better manner, in comparison to your competitors, too.
- Product listing services improve the conversion rate of the business. The reason being that the audience gets to see multiple options, in one place. If you display all your products with specific information, and descriptions, then the target audience will be more confident in buying from you.
Parameters That You Should Keep In Mind
So, here you will read about a few best practices, regarding the product submission on an e-Commerce site.
- Naming the product properly is one of the first pre-requisites. Before you start uploading the products, you must name them with alphabets and codes. If named right, it leads to an enhancement in SEO objectives. You ought to pick names that are used commonly, and are easy to pronounce. Think about the keywords, from the point of view of your target audience. It is also crucial, to mention the material that has been used to make a certain product. In the case of garments, it’s the fabrics, and in case of home décor, it may be the base material, like glass, wood, or metal.
- The next step, that you need to take care of, while listing products online on your website or on any marketplace, is the visibility of the price. This is the first thing that people look for, after checking on a product. In case of online shopping, if the prospect is not able to locate the price, he or she will not be able to finalize the decision. So, the incumbent might just navigate away to a better portal. So, if you do not want to lose a customer, you should mention the price clearly and also mention discounts, if any.
- When one shops for something offline, catalogues can help in seeing various options. This helps in choosing, the appropriate product for the occasion. Your online product listings should be as attractive. The image that you upload, must be clear and visible from all angles. You must also give your prospective customers, the option to zoom in. If you have the same product in different colours, you should enlist those as well. Engaging a professional photographer to take the pictures is desirable. On the other hand, you can get a good DSLR and a lighting system, to shoot professional images yourself.
- You must also upload videos. They can be very engaging for the onlookers. Moreover, they act as the hook. Most humans are better attracted to moving images. They can also spike your conversion rates. You should also ensure to upload product tutorials online, so that the customers do not have to read long manuals, to learn to use the products, like electronics. Try to highlight the innovative pictures and the usage guide in the video script, itself.
- Product descriptions are also very important for your product listings online. You should write them well, with keywords, and in simple language. So, that it can reach a wide market. The customers in online markets cannot interact with the products physically, so all this is very important.
Lastly, you must make sure that the e-Commerce site is mobile-friendly. Today, almost all online buyers prefer to surf on the move. So, opening a laptop and surfing may not be feasible. Furthermore, you should come up with mobile apps, to make it easier for your audience. If you take care of all these aspects, during product submission on e-Commerce websites, you can increase your sales.
There are options for free listings online. You should use them as well. Get an e-Commerce development company on board to make things easier and more professional for you.
by brandzonweb | Aug 19, 2018 | eCommerce Website Design
In this era of digital enchantment, e-commerce emerges as a wondrous conduit, whisking us away to a realm of boundless convenience. With a mere click, we traverse virtual aisles, indulging in the delights of retail from the cozy confines of our homes. But for businesses daring to embark upon this online odyssey, the creation of an extraordinary e-commerce website becomes an elemental quest. To conquer this quest, one must grasp the essence of the customer, for their desires hold the key to triumph. Embark with me, dear reader, on a journey of exploration as we unveil the crucial aspects that kindle the flames of fascination within the hearts of these discerning patrons. Step into the digital wonderland of e-commerce, where shopping dreams come true at the tap of a button! In this age of online retail magic, businesses must conjure exceptional e-commerce websites to captivate their customers. Picture this: a virtual shopping spree that feels tailor-made just for you. TIPS FOR CREATING A USER-FRIENDLY ECOMMERCE WEBSITE
- User-friendly design: A well-designed website is essential to provide a seamless and intuitive user experience. Implement a clear and straightforward navigation menu that leads customers to their desired products quickly. For instance, the Sephora website features a simple and sleek design that’s easy to navigate, with clear product categories and a user-friendly search function.
- Product presentation: Providing high-quality product images and comprehensive descriptions is crucial to help customers make informed purchasing decisions. For example, the Apple website showcases detailed product descriptions and multiple high-quality images that can be zoomed in for a closer look.
- Streamlined checkout: A streamlined checkout process can reduce cart abandonment rates and enhance customer satisfaction. Offer a guest checkout option and provide a progress indicator to guide customers through the steps. The Amazon website simplifies the checkout process by allowing customers to complete their purchase with just one click.
- Personalization: Personalized product recommendations based on customers’ browsing behavior can significantly enhance their shopping experience. For instance, the Netflix website recommends movies and TV shows based on the customer’s viewing history and preferences.
- Customer reviews and ratings: Displaying honest reviews and ratings can build trust and credibility with potential buyers. For example, the Yelp website provides customer reviews and ratings for restaurants, bars, and other businesses, allowing customers to make informed decisions before making a purchase.
- Responsive customer support: Offering responsive customer support channels can enhance customer satisfaction and build long-term relationships. For example, the Zappos website provides excellent customer support via live chat, phone, and email, ensuring that customers’ inquiries and complaints are promptly addressed.
- Mobile-friendly design: Optimizing your website for mobile devices can help you reach a wider audience. Implement a responsive design that adapts seamlessly to different screen sizes, ensuring a consistent and enjoyable shopping experience for mobile users. The Adidas website features a mobile-friendly design that allows customers to browse and purchase products from their smartphones easily.
- Transparent policies: Clearly communicating shipping costs, delivery times, and return policies can avoid any ambiguity and build trust with customers. For example, the ASOS website offers a clear and straightforward return policy, allowing customers to return their purchases hassle-free.
- Security and trust: Providing a secure shopping environment is essential to inspire customer confidence. Implement robust security measures, such as SSL encryption, and display trust badges and secure payment logos to assure customers of the website’s credibility. For instance, the PayPal website provides a secure and trustworthy payment gateway for online transactions.
Conclusion: In conclusion, if you want to flourish in today’s digital world, you need to have a solid e-commerce website. Businesses may provide customers with a pleasant and stress-free buying experience by making their needs the top priority throughout the whole design and development process. Every element plays an important role in establishing credibility with clients, from user-friendly UX design to streamlined site performance, clear product presentation to tailored suggestions to attentive customer care to open policies and strong security measures. Keeping these factors in mind will help any company build a first-rate e-commerce website that not only satisfies but also delights its target audience. FAQs on Website Design
- What is the importance of responsive design in an e-commerce website?
Responsive design is essential for an e-commerce website because it ensures that the website adapts seamlessly to different screen sizes and devices, such as desktops, tablets, and smartphones. With the increasing use of mobile devices for online shopping, having a responsive design is crucial to provide a consistent and enjoyable user experience. It helps to retain customers, reduce bounce rates, and increase conversions by making it easier for users to navigate, view products, and complete purchases on any device.
- How can I optimize the loading speed of my e-commerce website?
Optimizing the loading speed of your e-commerce website is crucial for a positive user experience. Here are a few ways to improve loading speed:
- Compress and optimize images: Use image compression techniques to reduce file sizes without sacrificing quality. Several online tools and plugins are available to help with image optimization.
- Minimize HTTP requests: Reduce the number of elements (such as scripts, stylesheets, and images) that require separate HTTP requests, as each request adds to the loading time.
- Enable caching: Implement browser caching to store static files locally on users’ devices, reducing the need to fetch them from the server for subsequent visits.
- Minify CSS and JavaScript: Remove unnecessary spaces, line breaks, and comments from your code to reduce file sizes and improve loading speed.
- Use a content delivery network (CDN): A CDN stores copies of your website’s static files on servers worldwide, allowing users to access them from the nearest server, reducing latency and improving loading speed.
- How can I ensure the security of my e-commerce website?
Ensuring the security of your e-commerce website is crucial to protect customer data and inspire trust. Here are some security measures to implement:
- Use SSL encryption: Secure Sockets Layer (SSL) encryption establishes an encrypted connection between the website and the user’s browser, ensuring that sensitive information, such as credit card details, is transmitted securely.
- Regularly update software: Keep your website’s CMS (content management system), plugins, themes, and other software up to date with the latest security patches to address vulnerabilities.
- Implement strong passwords: Enforce strong password policies for user accounts and administrator access. Encourage users to choose unique, complex passwords and enable multi-factor authentication for added security.
- Monitor for suspicious activity: Regularly monitor your website for any suspicious activity or unauthorized access attempts. Implement intrusion detection systems and security plugins to detect and prevent potential threats.
- Secure payment gateways: Use reputable and secure payment gateways that comply with industry security standards, such as Payment Card Industry Data Security Standard (PCI DSS).
- How can I make my e-commerce website stand out visually?
To make your e-commerce website visually appealing and stand out from competitors, consider the following:
- Use high-quality images: Invest in professional product photography to showcase your products in the best possible way. High-resolution, visually engaging images can attract customers and increase their interest in your offerings.
- Maintain a consistent branding: Develop a strong visual identity and maintain consistency across your website. Use consistent color schemes, typography, and imagery that align with your brand’s personality and values.
- Implement a clean and modern design: Opt for a clean and modern design that is visually pleasing and easy to navigate. Use whitespace effectively, organize content logically, and make important elements stand out.
- Focus on typography: Choose fonts that are legible and visually appealing. Use typography to create hierarchy and emphasize important information. Experiment with font sizes, weights, and styles to create a visually engaging experience.
- Incorporate visual elements: Integrate visual elements such as icons, illustrations, and animations to enhance the overall visual appeal and add personality to your website.
