In the last decade, e-Commerce has percolated into every stratum of society. Everybody seems to be well-acquainted with online purchases. The internet is growing prolifically as well. Add to it, the tendency of using smartphones for every task, be it online study or social media interactions, online activities are at an all-time high. There were at least 830 million people, using the internet in 2021 alone. The smartphone market is also growing exponentially, and is all set to reach 1 billion, by 2026.
This boom has changed the way, people do business today. All kinds of business enterprises, B2C, B2B, C2B, and D2C are thriving online. In this scenario, if you are a business entity, you do not have much choice, but to go online. Now, there are two scenarios here. You either sell on social media platforms, through your own website, or through a marketplace. No matter, which one you are using, you have to ensure a steady upload of products, to catch the interest of the buyers in your target market.
Presenting Your Products In The Market
Product submission is something that you have to pay lots of attention to. It is like a store for your business, though online. In the case of an offline shop, you arrange the products at a window, or on the racks. Additionally, if you are into garments and accessories, you may use a dummy or a mannequin. However, what about the online store? How do you practice visual merchandising? Keeping the target audience interested in your products, may be a difficult task, if the page does not look well stocked or aesthetically pleasing. That is the reason why, you need to adhere to some of the best practices in e-Commerce, and one of them is optimizing the product listings.
There are several other reasons, why you must take product listing seriously enough. Let us find out what they are.
- Your product listings can help you to reach beyond a specific geographical region. The images must be eye-catching, for the same reason. Additionally, each image must be accompanied by adequate information. Proper SEO is also required, so that users can get access to your page. Not everybody is likely to search with your brand name, in today’s competitive market.
- Additionally, proper product listings also increase the click-through rates. It also improves the ranking of the websites. Furthermore, it also helps in creating more awareness. You can highlight the products in a better manner, in comparison to your competitors, too.
- Product listing services improve the conversion rate of the business. The reason being that the audience gets to see multiple options, in one place. If you display all your products with specific information, and descriptions, then the target audience will be more confident in buying from you.
Parameters That You Should Keep In Mind
So, here you will read about a few best practices, regarding the product submission on an e-Commerce site.
- Naming the product properly is one of the first pre-requisites. Before you start uploading the products, you must name them with alphabets and codes. If named right, it leads to an enhancement in SEO objectives. You ought to pick names that are used commonly, and are easy to pronounce. Think about the keywords, from the point of view of your target audience. It is also crucial, to mention the material that has been used to make a certain product. In the case of garments, it’s the fabrics, and in case of home décor, it may be the base material, like glass, wood, or metal.
- The next step, that you need to take care of, while listing products online on your website or on any marketplace, is the visibility of the price. This is the first thing that people look for, after checking on a product. In case of online shopping, if the prospect is not able to locate the price, he or she will not be able to finalize the decision. So, the incumbent might just navigate away to a better portal. So, if you do not want to lose a customer, you should mention the price clearly and also mention discounts, if any.
- When one shops for something offline, catalogues can help in seeing various options. This helps in choosing, the appropriate product for the occasion. Your online product listings should be as attractive. The image that you upload, must be clear and visible from all angles. You must also give your prospective customers, the option to zoom in. If you have the same product in different colours, you should enlist those as well. Engaging a professional photographer to take the pictures is desirable. On the other hand, you can get a good DSLR and a lighting system, to shoot professional images yourself.
- You must also upload videos. They can be very engaging for the onlookers. Moreover, they act as the hook. Most humans are better attracted to moving images. They can also spike your conversion rates. You should also ensure to upload product tutorials online, so that the customers do not have to read long manuals, to learn to use the products, like electronics. Try to highlight the innovative pictures and the usage guide in the video script, itself.
- Product descriptions are also very important for your product listings online. You should write them well, with keywords, and in simple language. So, that it can reach a wide market. The customers in online markets cannot interact with the products physically, so all this is very important.
Lastly, you must make sure that the e-Commerce site is mobile-friendly. Today, almost all online buyers prefer to surf on the move. So, opening a laptop and surfing may not be feasible. Furthermore, you should come up with mobile apps, to make it easier for your audience. If you take care of all these aspects, during product submission on e-Commerce websites, you can increase your sales.
There are options for free listings online. You should use them as well. Get an e-Commerce development company on board to make things easier and more professional for you.