You must have heard of the word SEO, a million times by now. It has made a headway into our lives, in a huge proportion. Well! SEO means search engine optimization. And, it is related to the online frenzy that has taken the world by storm. No matter, where you are present online, on social media platforms, or as a website, you need to consider SEO. And why not? There are billions of websites and profiles, waiting to be discovered, to sell their products, services, and other offerings. If you are a business reading this, then this is for you.
E Commerce is the buzzword today. If you are not online, you are not doing justice to yourself or your venture. SEO is an important factor that drives the results of your site performance. The reason is, that no one will search with your business name, in case, they need some product or service. People search for things that they require, for example, salon service, plus- sized clothing, and so on. Research has revealed that almost 37% of the traffic comes from search engines like Google. Additionally, online orders are directly tied up with organic traffic. Speaking about E Commerce SEO, there are a few aspects that you have to consider before embarking on the online pathway.
Keyword Research
The first driving factor is the keyword. You can get organic traffic for your business through the clever usage of keywords. Keywords, if used properly can drive a large volume of traffic to your E Commerce site. Moreover, it is the foundation of every E Commerce campaign. The list of keywords that you use, also influences your technical SEO. Most prospects search for products and services, with a keyword. Today, you will come across a variety of keywords. There are short-form keywords, long-form keywords, intent-based, and question-based. You must take each one of these, and their functionalities into consideration, before using them. Identifying your goals assumes a lot of importance before you take that final decision.
Talking about an E Commerce site, a vast majority of keywords are created around product searches. Your main focus here, will be the product here. You can use some of the major search engines, to look for products. And, as soon as you type something, the search engine displays a list of possible options and alternatives. These may be described as long-form keywords. The best part about them is that they are less competitive. You can also use keyword planners, available online for a small fee. The ROI may be quite good, in exchange for a minimum investment.
Site Architecture
How nicely or organized your site design is, also plays an important role in SEO. E Commerce sites have multiple pages, so your prospective customer may lose his way on the way to reach the right product. The first thing that you need to do is to make it simple and effortless for prospects to navigate. Secondly, you need to keep the pages a few clicks away from the home page. If the site architecture is simple, the site ranks well on search engines as well. Indexing also happens in a fuss-free manner. This is not only good for your SEO, but your customers will also love it.
On-Page SEO
This is another important part of the SEO process. On-page SEO simply refers to all the SEO- related activities that you do on the website itself. You have to take care of on-page SEO, to optimize all the product category pages. These pages generate the highest amount of traffic. You must ensure to use keywords in the titles, descriptions, Meta descriptions etc.
You can also modify the keywords a bit, so that they show up on long-form searches. You can also use a few common terms along with the keywords, like cheap, free, review, and free shipping. In most cases, this works, as prospective customers may be looking for such attributes. You can also use words, like discounts and sales to increase footfall.
Content Marketing
You need to consider proper content, for your website. And, the easiest way to do that, is to build your content around the keywords that you are targeting. For this same reason, it is highly important for you to have a blog on your E Commerce site. You can post guides or how- to’s to guide your customers, on the usage of the products and also their benefits on different arenas in life. You can also weave a story around a keyword, in a manner, which is not evident in the first place.
So, you can catch the interest of your target segment, without appearing too sales-oriented. Brandz on Web is one of the SEO companies which is going strong. Always hire the right services to grow your E Commerce business. Always go for trustworthy companies, and ask for reviews. Your entire business depends on SEO activities, so always engage with the best.
Link Building
Links are also quite important for an E Commerce business. It is basically the process of building hyperlinks. In most cases, it is connected to a more authoritative website and the main goal is to improve search engine visibility. Apart from the authoritativeness of the site, its relevance also matters a lot. Moreover, you need to ensure the correct placement of the link.
Footer and side links do not fetch good returns, as much as body content links do. Anchor text also assumes a lot of importance here, as it consists of the link. Google-like search engines consider these as ranking signs. The text that surrounds the link also has huge implications on your site discoverability and visibility online. Google-like search engines use them as co-occurrences. Guest post links also assume a lot of importance here. It denotes that the link is not an advertisement, but has come in naturally.
There are many such aspects that you need to take into consideration while doing SEO for your E Commerce site. Check with the best SEO agency and get the best rates and ideation on the same.