What Is Mobile Marketing? Why Is It So Important?
As evident from the name itself, mobile marketing is all about marketing your business to mobile users. Today, smartphones are everywhere. You will find them at different price points, catering to different strata of society. If you are able to do it right, you can provide your customers with location-based and timely services and product information, as well. It is a personalized form of marketing, which promises good returns.
You will find students to the aged, all glued to their mobiles for various tasks. Students attend online classes on their or their parent’s smartphones. On the other hand, seniors access OTT platforms, medicines, and groceries online. Banking has also gone online. It is needless to say, that the adults in general, feel that their life is incomplete without the smartphone. So, if you are running a business, then you have to utilize mobile marketing. Otherwise, you will be missing out on important leads.
So, if you are wondering, how it works, then you will get a fair idea about it here.
How Does Mobile Marketing Work?
To make things easy, you should know what it consists of. Mobile marketing relates to the advertisements that appear on mobile smartphones and tablets. The ad formats, styles, and aesthetics can vary, with the platforms that you will be using. You can utilize websites and apps to place your advertisements.
There are various types of Mobile Marketing Strategies that you can try for your business. It will depend to some extent on the industry, where you are operating. The target audience and budget are also, very important.
- App-based marketing – This is a category of mobile marketing, which is based on apps. Now, it is not necessary for you to create your own apps, to upload advertisements. There are many third-party apps, which can offer you competitive deals to post ads. Facebook is one such platform, which allows you to place ads on its platform. The ads are arranged seamlessly in the newsfeeds, so your target audience will not even realize, that it is a sponsored ad.
- Location-based marketing – Location-based marketing ads are performing quite well today. They mainly appear on mobile phones, depending on the user’s location. Some are like Google My Business. They will be visible if you are within a certain kilometre range.
- In-game mobile marketing – These are mobile ads, which appear within mobile games, while you are playing such games. You can also call them banner pop-ups. Video ads also appear. QR codes are also seamlessly associated with such ads, so users often scan the codes, which redirect them to another website or business.
These are just a few of the examples that you can use for your business. There are plenty more, and you can find them out through mobile marketers and web development agencies. Finding the right professional is also necessary, to give your ads a professional look. Moreover, these professionals know, how to design the ads and place them, strategically. Otherwise, you will not get the desired ROI.
Why Is Mobile Marketing So Important?
You should find out why mobile marketing occupies, such an important place in the digital marketing scenario today. You need to get mobile marketing, in order to reach the target audience. This is one thing that allows you to target the masses. Most people tend to overlook banners and billboards. However, research and surveys have shown off late, that people spend at least 195 minutes on their mobiles daily. So, that is enough time, to capture their attention.
Moreover, you do not need to spend a huge sum on mobile apps. New businesses often cannot afford a website and a mobile app, together. However, mobile marketing can give you a new option to target customers. You ultimately spend less, but gain more. In today’s age, customers make most of their purchases through mobiles. Travel has increased manifold, so people want to get on with their tasks on the move.
Additionally, you will find many customers using smartphones in the stores themselves. They use the phones to make payments and also to scan QR codes. So, there is no way, you can fail in reaching out to such customers. Mobile ads are in-your-face ads. You have no option most of the time, but to click on the ads, due to the temptation to see, what is in there. Aesthetics are very important for the same reason. Sometimes, many people tend to ignore such ads, but the brand name gets etched in their memories.
SMS is also a great tool, in this category. They have an opening rate of 98%, which is much higher than emails. You can tailor the sms messages, to suit your target clients.
Now, that you know, why mobile marketing is so important, it is time to find out some of the best practices.
Best Practices For Your Business
You should be clear about the whole idea, from the very beginning. Mobile devices have screens that are smaller than desktops and laptops. So, you have to arrange the images and wordings, in a smart manner. Clutter can put off many customers. Moreover, you must optimize the ads for local reach. Also, find out the kind of customers, whom you are looking to reach out to. Design the ads according to their likes and dislikes.
There is room for some experimentation as well, in this genre. You can try strategies mixed together. You can try some ad extensions as well. Google ads offers ad extensions aplenty. Now, after you have done all of the above, you must practice benchmarking techniques as well. If you are not measuring the outcomes, you are not doing full justice to your business expenditure. If you are confused about the course of action, you can ask the professional web development and digital marketing agencies as well. They have the best expertise to guide you. You can get good packages with the right marketing mix as well. So, stop using trial and error methods, and go for the best.