by brandzonweb | Feb 20, 2019 | eCommerce Website Design, Local SEO, Search Engine Optimisation, SEO
You must have heard of the word SEO, a million times by now. It has made a headway into our lives, in a huge proportion. Well! SEO means search engine optimization. And, it is related to the online frenzy that has taken the world by storm. No matter, where you are present online, on social media platforms, or as a website, you need to consider SEO. And why not? There are billions of websites and profiles, waiting to be discovered, to sell their products, services, and other offerings. If you are a business reading this, then this is for you.
E Commerce is the buzzword today. If you are not online, you are not doing justice to yourself or your venture. SEO is an important factor that drives the results of your site performance. The reason is, that no one will search with your business name, in case, they need some product or service. People search for things that they require, for example, salon service, plus- sized clothing, and so on. Research has revealed that almost 37% of the traffic comes from search engines like Google. Additionally, online orders are directly tied up with organic traffic. Speaking about E Commerce SEO, there are a few aspects that you have to consider before embarking on the online pathway.
Keyword Research
The first driving factor is the keyword. You can get organic traffic for your business through the clever usage of keywords. Keywords, if used properly can drive a large volume of traffic to your E Commerce site. Moreover, it is the foundation of every E Commerce campaign. The list of keywords that you use, also influences your technical SEO. Most prospects search for products and services, with a keyword. Today, you will come across a variety of keywords. There are short-form keywords, long-form keywords, intent-based, and question-based. You must take each one of these, and their functionalities into consideration, before using them. Identifying your goals assumes a lot of importance before you take that final decision.
Talking about an E Commerce site, a vast majority of keywords are created around product searches. Your main focus here, will be the product here. You can use some of the major search engines, to look for products. And, as soon as you type something, the search engine displays a list of possible options and alternatives. These may be described as long-form keywords. The best part about them is that they are less competitive. You can also use keyword planners, available online for a small fee. The ROI may be quite good, in exchange for a minimum investment.
Site Architecture
How nicely or organized your site design is, also plays an important role in SEO. E Commerce sites have multiple pages, so your prospective customer may lose his way on the way to reach the right product. The first thing that you need to do is to make it simple and effortless for prospects to navigate. Secondly, you need to keep the pages a few clicks away from the home page. If the site architecture is simple, the site ranks well on search engines as well. Indexing also happens in a fuss-free manner. This is not only good for your SEO, but your customers will also love it.
On-Page SEO
This is another important part of the SEO process. On-page SEO simply refers to all the SEO- related activities that you do on the website itself. You have to take care of on-page SEO, to optimize all the product category pages. These pages generate the highest amount of traffic. You must ensure to use keywords in the titles, descriptions, Meta descriptions etc.
You can also modify the keywords a bit, so that they show up on long-form searches. You can also use a few common terms along with the keywords, like cheap, free, review, and free shipping. In most cases, this works, as prospective customers may be looking for such attributes. You can also use words, like discounts and sales to increase footfall.
Content Marketing
You need to consider proper content, for your website. And, the easiest way to do that, is to build your content around the keywords that you are targeting. For this same reason, it is highly important for you to have a blog on your E Commerce site. You can post guides or how- to’s to guide your customers, on the usage of the products and also their benefits on different arenas in life. You can also weave a story around a keyword, in a manner, which is not evident in the first place.
So, you can catch the interest of your target segment, without appearing too sales-oriented. Brandz on Web is one of the SEO companies which is going strong. Always hire the right services to grow your E Commerce business. Always go for trustworthy companies, and ask for reviews. Your entire business depends on SEO activities, so always engage with the best.
Link Building
Links are also quite important for an E Commerce business. It is basically the process of building hyperlinks. In most cases, it is connected to a more authoritative website and the main goal is to improve search engine visibility. Apart from the authoritativeness of the site, its relevance also matters a lot. Moreover, you need to ensure the correct placement of the link.
Footer and side links do not fetch good returns, as much as body content links do. Anchor text also assumes a lot of importance here, as it consists of the link. Google-like search engines consider these as ranking signs. The text that surrounds the link also has huge implications on your site discoverability and visibility online. Google-like search engines use them as co-occurrences. Guest post links also assume a lot of importance here. It denotes that the link is not an advertisement, but has come in naturally.
There are many such aspects that you need to take into consideration while doing SEO for your E Commerce site. Check with the best SEO agency and get the best rates and ideation on the same.
by brandzonweb | Jun 15, 2018 | Local SEO
You must have heard about the term SEO, a number of times. It stands for Search Engine Optimization. Businesses perform SEO to improve the discoverability of their websites on Google, Yahoo, and other search engines. It could be just about anything, that you are planning to sell. You may be selling products, services, or knowledge. No matter, which industry you are in, you will need a website, to compete in the market today. With the help of a website, you can reach out to customers, who are beyond your geographical area as well.
The ultimate goal of SEO is to increase your site’s visibility online. You will be attracting customers who are looking for your business.
More About Local SEO
Now, there is something called Local SEO as well. Local SEO comes in handy when you are providing goods or services in a certain area. It is important for attracting customers, who are also looking for the same services or products, at any given time. Research says, that 90 percent of customers search for local businesses online. Gone are the days, when people would search for their needs and wants, by visiting physically.
You could be having a set shop or business in a specific geographical area or may run an online business. Local SEO can help your business grow in many ways. This is the only way you can feature higher up on the search engine’s pages like Google. Google also happens to be the No. 1 search engine, so most digital forms of marketing are based on Google’s algorithms. If you want a strategic advantage, then you must incorporate Local SEO into your marketing plans.
Businesses That Need Local SEO And Ways To Do So
There are certain businesses that need Local SEO, more than others. They are bars, restaurants, salons, plumbers, coffee shops, local museums, casinos, universities, and local consultants. You need to create a specific plan or strategy for the same. Here are a few key steps or ideas, through which you can create the right SEO strategy for your website.
- Determine which products are important for you. If you are a food business owner, you might want locals to discover your business. You could aim for more footfalls if you have a seating area as well. On the contrary, you could be looking for home delivery options, as many youngsters want delivery of their food to their homes and workplaces. It is important for you to find out the anchor food item. Concentrate on that to attract first.Later on, you can diversify. You have to incorporate some key terms, that customers are searching for. This will help you in keyword research. You can use local SEO tools, to search for the highly searched terms later on. Moreover, you can also find out geo-specific keywords, ascertain their search volume, and then finally decide, which keywords to target.
- Perform an audit of your website. It is rather important to do this before you start expecting ROI. Moreover, you should do this, before optimizing your site. You can check out the page loading speed, the aesthetics, and also the user navigational features. How convenient is it, to find out what you are looking for? This is what the customers see, as well. So, you have got to think from their perspective. You can also do an SEO audit. This will help you to identify technical or on-page SEO. Before you start creating more optimized content, you have to address the underlying issues. The best thing to do would be to hire a SEO Specialist who can do the task for you, in a professional manner.You also stand to gain some important information, in the process, like the site speed, missing meta descriptions, missing page titles, broken links, duplicate content, and bad mobile responsiveness. With mobiles like smartphones becoming a constant in our lives, it is quite evident that people will perform local searches on their phones. More than 80 percent of the people in a certain area, perform searches with ‘near me’.
- Conducting competitor keyword research should also be high on your agenda. One of the main goals of local SEO is to outdo your competitors. In order to achieve this goal, you have to find out, what keywords they are looking for. Performing a competitive analysis is the only way out. You also need to check where your competitor’s backlinks are coming from. Furthermore, you also need to check, what keywords your site is also ranking for. You can utilize your SEO tool to find out a list of keywords, which your competitor’s site is ranking for organically. After you have done that, you can check if the same keyword’s search volume and other metrics work for you, or not. The main aim is to see what suits your business, rather than blindly copying others.
- Finding Geo-specific keywords, is the very next step. When you add your location to the above deliverables like keywords according to search volumes, the results could be great. Conduct searches for location-based keywords, unless you have a good number ready, to incorporate.
- Implementing On-Page SEO is the next best thing. It is all about optimizing your page for localized keywords. There are a few best practices at this stage, which you must follow. On-page optimization consist of practices like keyword mapping, title, and meta description optimization, content creation, internal linking, and image optimization to name a few.
Finally, you ought to collect a lot of customer reviews. Customer reviews play a huge role in local searches. Authentic reviews make it even better. Positive reviews also increase the visibility in local searches. Additionally, your reputation also gets a huge boost. You can enlist your business on GMB and other local directories as well. Social media is also another game changer, in this sphere.
These are the essentials, which can take your business to the next level. You can also apply the above strategies to multiple business locations.
