by brandzonweb | Jun 20, 2023 | AI, Digital Marketing
You must be reading a lot about the impact of AI on human lives in the times to come. Moreover, various kinds of information seem to be floating in the air, regarding a possible loss of jobs because of AI. So, what is AI? It is the abbreviation of Artificial Intelligence, to be precise. And, it is surely changing the business game. Let us delve into this subject, to find out what the future beholds.
More About Artificial Intelligence
Firstly, AI is the development of computer systems, to perform tasks that require cognition and analysis. It typically relates to decision-making and problem-solving as well. So, this basically means, that you can delegate tasks that are repetitive nature or sometimes of informational nature to bots. Chatbots already seem to have occupied a huge arena in the business sphere. When you visit any finance or eCommerce site, you will very often be greeted with a ‘Hi’ from a chatbot. AI can analyse huge amounts of information and then use the same for targeting and creating personalized services.
One of the first impacts, AI is going to have on digital media, is its consumer behaviour predictions. AI can capture large volumes of data from social media sites, search engines, and other web sources, and can also understand buying patterns. By doing this, AI can forecast, what consumers may be looking for, in the future. Businesses like yours, can target specific customer segments and also create campaigns accordingly. This is just one of the features that seem to interest one and all.
Another way, how AI is changing how businesses work, is through optimization. AI tools can check how well your online campaigns are working, and can adjust them while running, to suit customer preferences. In this manner, companies and small businesses can save both money and time, while maximizing their returns.
AI can help you to create content that a certain section of the audience will grab. However, there is something important, which you need to note here. It cannot change the human mind’s creativity or replace it. Human intuition is in-born, so you need the same anyhow.
Here, you should know about a few functions on which AI will have the maximum impact.
Impact on Customer Relationship Management
With AI, customers can personalize customer interactions, and also improve user experience. Today, businesses are utilizing predictive aspects, to run special promotions, to restore customer loyalty as well. Moreover, AI-powered robots are solving mundane queries faster than before. The wait time now is zero, as compared to the past decade. Customers had to call up customer services and wait on hold for a longer time, even for mundane things. But now, robots or Chat Bots have come into picture. You can get most queries answered quickly, at the click of a button. Only the complicated ones are escalated.
Impact On Search Engine Optimization
With AI, one can improve keyword searches. It goes without saying, that keywords are very important for SEO. If you want to target the right markets, then you have to devise what is working, and what is not. AI-based SEO will help you to analyse a huge volume of data, so that you can identify the latest high volume keywords. It ultimately affects the website ranking on SERP.
Impact Of AI On Content Marketing
Content is the main matter that drives interest. You will notice most eCommerce sites having a blog section. Content of various types can drive sales, without been too in-your-face, like ad campaigns. Content-based ads are doing great in terms of ROI. You will come across various AI-content writing software like Jarvis and Grammarly, today. Recently, ChatGPT has captured the interest of the marketers as well. You can also use the tools to optimize existing content. AI has all the power to change the industry in general.
Churn Prediction By AI
Customer turnover is a very common problem today. Growing business figures is extremely important, and if one single customer leaves the chain, it can result in losses. You, as a company can keep an eye on your customer’s buying behaviour, by offering incentives and offers, to retain them. However, you have to be continuously engaged. AI can help in designing retention campaigns, from beforehand, so that you can offer them at the right moment.
Voice Search Optimization
More and more customers are moving towards the voice search functionality. AI can recognize customer’s voices, and search for the keywords and give the required data as output. Alexa and Amazon Echo are already catering to such demands from the customers today. You must get your websites optimized for voice search. This will ultimately help in improving your rankings. In this manner, you can cater to more people, who may not be able to express their needs in written format.
So, if you want to get the benefits of the above, you need to get in touch with the best digital marketing agencies which are already leveraging the benefits of this association.
Positive Impacts In A Nutshell
Thus, here are a few benefits that AI will have on business and marketing, in general.
- You can cater to your customers in a better manner, and answer their queries faster.
- You can recommend better products for your customers, on the websites. It relies on search history of the customers. Ultimately, it saves a lot of precious time.
- You can divide audience markets and create personalized campaigns for various genres.
- Fraud detection is also easy, with AI around.
- Process automation is also something that stakeholders will love, whether internal or external. You can get rid of repetitive tasks, and pay more attention to important strategic ones.
- The speed of service offering also gets faster.
Thus, you can very well understand, that AI can transform how marketing domain works. It will assist you, with ideation for better-targeted campaigns as well. AI can assist you in designing strategies that are beneficial for your business.
by brandzonweb | May 2, 2023 | AI
Today digital advancements are quite prolific, given the entry of AI into our lives. AI Chatbots drives a large part of the tech landscape. These are tools that can help you in work as well as in your personal lives. They make life easier, in the true sense of the word. They can give you a high level of assistance through digital means. These are trained to have human-like conversational power, to say the least. Their capabilities are better known as Natural Language Processing or NLP.
Riding high on this wave of advancement, Chat GPT and Google Bard have started to percolate into our lives. Chat GPT was launched last year, and since then, it has instantly connected with users the world over. Moreover, the free-of-cost usage adds to the lure. This AI tool mainly makes life easy by looking up the internet, and collating the data, that you may be looking for. So, it saves the users a lot of time, which may otherwise, would have been spent searching the internet. Google is not silent either and has come up with its very own Bard. Both work on the same principles, but with differences underneath. Let us understand what both are and their key differences.
What Is Chat GPT?
To clear all the confusion, about the best one, you need to know about the tools. Chat GPT is basically an AI-powered chatbot, which can answer your queries in a conversational format. It will seem, that a human is answering your queries. OpenAI, released the tool in November, 2022. GPT stands for Generative Pre-Trained Transformer. The tool can identify various patterns in data. It used the GPT 3.5 language model. It is trained with text which has been created by humans, on the internet. If you buy the paid version, you can notice some upgrades, as it uses GPT 4.0.
Some of the most popular content, which is created by AI is-
- Codes for developers
- Product descriptions
- Blog posts
- Email drafts
- Summaries of meetings
- Explanations of difficult topics
- Translations
- Memes
- Social media posts
These are just a few of the possibilities, and there can be more, as time progresses. Almost anyone can use the tool today. You need to visit the site chat. openai.com and create an account. You have to sign in with your login credentials, and you can start working with it. It is still in its nascent stages of development, and thus, is free for use. However, you might face downtime often, as many people are using it. It is free as of now, so the website, which works from a server, overloads and may be unable to process your requests. However, there is hope, as you can try to use it at other times, when the traffic may be minimal. Furthermore, you can keep the site open in another tab, and refresh the same occasionally. There is some good news for all those, who do not mind spending a little money, to use the tool professionally. The company OpenAI has come up with the Plus version, which is paid. You can access the site at peak times, as well. The most advanced LLM, which is GPT 4.0 has been used in the paid version. It costs 20 dollars a month, at present.
What is Google Bard?
Google Bard is the latest to join the bandwagon. It is another AI-powered chatbot, that can give the feeling of a human conversation taking place online, when there is none. It uses Google’s Language Model for Dialogue Applications. You will get more detailed answers, than what Google search engine can yield. The model is lighter, so that more people can use it on an ongoing basis.
Bard performs the goal of collating the data as usual, like all other AI-powered chatbots. You can also find it emulating the behavior of a personal assistant, along the lines of Alexa and Siri. You can also make it book vacations for you and plan your meals. Bard can use for conversational and natural language queries, rather than just mundane keywords, used by search engines.
So, here is what Bard can do-
- Summarizes articles and web pages
- Generate new content ideas for the web
- Write Meta descriptions and tag lines
- Compare research data from graphs and charts
- Get travel recommendations
So, now it is time to know about the key differences.
Chat GPT Vs Google Bard
The main difference between Chat GPT and Bard, is the data source, from where the information is extracted. Bard draws all the information from the World Wide Web, and so you can get all the latest information. Whereas, Chat GPT can yield results of the queries pertaining to the occurrences till 2021, as it has been trained in that period. It is not real-time, like the Google Bard.
Bard uses LaMDA for dialogue applications. However, Chat GPT uses GPT 3.5, which was built on an open-source network. It is trained to identify patterns in words and sentences. Thereafter, it creates dialogues. You can get results from GPT in a single text prompt.
You can lay your hands on the free version of Bard, at present in several countries. In the case of Chat GPT, both paid and non-paid versions are available.
Another unique quality of Chat GPT is that it has an in-built plagiarism checker. So, you get non-plagiarized content. Bard does not have this feature as of now.
Now, it is quite difficult to say, which AI tool is the best. Both are in their early stages of development. There are ongoing research drives taking place, by both companies. So, you may get better versions in the near future. Google has a bigger market share in comparison to Chat GPT, and more people are aware of the same. So, only time will tell, which wins in the race, or if both cater to different sets of users with varied needs. There are other new entrants in the market, so the competition may get tough soon.
by brandzonweb | Apr 11, 2023 | AI
For the unversed, this is the age of Artificial Intelligence and related tools. Given the proliferation of the internet, in today’s times, it is quite apt to say, that more content needs more thinking caps. In case, you are out of ideas, OpenAI can help you with their newest offering, called Chat GPT. OpenAI is basically an American firm, which is into AI research and deployment. The main goal of the company is to allow AI to seep into all strata of society. The OpenAI API aims to simplify all the tasks related to the generation of codes for language, images, or natural language processing.
Chat GPT is a recently launched chatbot from the company, which is based on GPT-3.5 technology. This tool allows users to generate text, which seems natural. Those who are in receipt of the same, will never find out that, it is AI-generated and that it did not come from a human. When you type your query, you will receive several answers and suggestions. This is one of the latest innovations in auto-text generation. If you are a content creator or a business, then this is something, which can make your life easy.
Using Chat GPT
You can use this tool quite easily. You just need to type in your query in the dialogue box, after you open the application or website, and you will receive the information. You just need an account to use this tool. Open an account in Google or Microsoft, and you are halfway through. You also need to produce a phone number, while registering yourself on the platform. The setup is complete, when you enter the confirmation number sent to your mobile number.
You can type in any inquiry, and Chat GPT is supposed to have the right answers for you. They can be in the form of questions or statements. The chatbot seems to have been trained with data inputs till 2021. So, if you ask any of the latest questions about world events, it may produce wrong information. It is quite possible, to allow the chatbot to search the internet for answers to the latest occurrences, however, that feature is disabled for now. You can input questions continuously, to maintain a thread of related outputs. Other than that, you can just refresh after each query.
Today, small businesses, digital creators, and digital marketers are using Chat GPT for a number of functions. You should find the list below.
- For translations
- Explanations of complex issues
- To write stories and essays
- To learn coding
- To debug a code
- For speech and text analysis
There is no official API for Chat GPT in the market as of now, but you may come across many communities for more information. You can use the Chat GPT on your phone as well, in exactly the same manner as the pc. Type chat.openai.com and sign in. You can start as mentioned above, by inserting questions or statements.
Chat GPT For A Multitude Of Functions
You will be quite amazed to know, that you can also write a CV and a cover letter, with the help of this application. Filling out a job application can be quite hectic, and you can now relax a bit, with this function. You just need to specify a few things to the bot, like the job role, which you are applying for, your experience, and the other prerequisites. That is enough to do the trick. You can also get a well-crafted CV in a few minutes. However, you need to give a few more inputs for the same to the chatbot. When you ask Chat GPT to write a CV, you will be asked about your education, skills, and experience, if any. Submit these details and wait, while the Chatbot churns out a CV for you.
You have to provide the bot with adequate information, to receive the right answers or output. You can also summarize an article in a short while. If you are a small business owner, or a marketer, you can do a lot with the tool. You can create a copy of your marketing collateral, with the help of Chat GPT. These may include blogs, posts, product descriptions, PR copy, and social media captions as well. You can also modify the tone of a text, to suit the target market. Yes, that is the answer to sales woes. SEO is also taken care of, by Chat GPT.
Additionally, you can also get recommendations for various marketing tools. There are tons of marketing tools available in the market. So, you can get confused. However, Chat GPT is here to assist you. Today’s creators are very excited to use this tool, and there is reason to be. You can now get ideas for your blog posts, e-books, and white papers as well. If all the above benefits were not enough, you can also generate customer surveys through the bot. The prompt for the same, should be something like ‘Generate a customer feedback poll’. And, you get the questionnaire, in a structured format. Many website owners are also adding this bot to websites for lead generation and customer engagement.
These are a few benefits of the bot. But, if you are a business, you cannot really rely on Chat GPT alone, for your content generation. Moreover, as said earlier, data after 2021, is also not available. The bot does not have critical thinking capabilities, so you may need a human after all for that. AI-generated content does not rank well on Google. You have to keep a sound judgment, before relying on any numerical data, which is important for business. Many developers have reported that the bot creates complex codes, which is another disadvantage.
The bot can help with mundane and routine tasks. However, it cannot really replace the human mind. You can expect some support, but at the end of the day, you can just use it to streamline a few processes, and not automate everything.
