Until recently, graphic design was just required for printed point-of-sale deliverables. Flyers, pamphlets, and leaflets, no matter what you called them, were a part of traditional marketing materials that required designing. But not anymore. Today, digital media, or online activity, has increased manifold, and is required for the survival of any sort of business. That is the reason why, you need to take into account graphic designing, more than ever.
Graphic designing is applicable to the designs that you see in magazines, posters, infographics, logos, business cards, and websites. Software interfaces also need aesthetically pleasing designs, to attract attention. So, let us delve into the field of graphic design, and unearth all kinds of possibilities.
What Is Graphic Design And Who Can Use It?
It is basically the use of artwork to depict certain business ideas and themes. Moreover, it is represented as visuals and texts. The design should be ideated based on the business offering or the message, one wants to drive across to the audience. It can be as simple as just a logo or an entire page layout. You can use graphics for commercial purposes, or artistic expression. There are a few elements, in the realm of graphic design, that need to be mentioned here. These elements are color, shape, line, size, spacing, and texture. There are certain principles that govern graphic design as well. They are balance, contrast, rhythm, and movement. A good graphic designer has a proper understanding, and uses the same in designing graphics.
Today, graphic design is used in website templates, mobile app templates, and animation, used in TV shows and video games. If you are a business looking for designing services for your product or service-based business, then you need to know a few things more about the realm. It will further assist you in taking the right decision for your business. Almost all industries rely heavily on graphics, either in printed format or visual. Find out the various types of graphic designs and use them, according to the goals of your business.
Types of Graphic Designs Decoded
- Visual Identity Graphics Design – The graphics mainly communicate the brand’s inherent desires. If you are a brand selling coffee, you would want to target crowds who are coffee lovers. The younger crowd may be your target market, but so could office goers. So, your brand graphics in advertisements should reflect the tone and emotions, which are the intangible qualities. The same can be done through images, shapes, and colour usage. So, if you want to delegate the responsibility to create such an experience for your target market, you need to research well and finalize the right graphic designing firm.
- Marketing and Advertising Graphics Design – Most companies tap into this segment, to impact their target market’s decision-making process. You can be a successful firm, if you can act based on the needs, wants, and satisfaction of your audience. Visual content is very engaging, and with the right usage of colours and themes, you can promote your business more effectively. If your main goal is advertising your products and services, then you should engage with designers who are content marketing and digital marketing oriented. Some of the possible deliverables that need to be mentioned here are infographics, presentations, retargeting ads, website images and blogs, and social media banners.
- User Interface Graphic Design – It mainly applies to websites and mobile apps. The main focus, in this case, is on the graphic elements like buttons, menus, and aesthetic appeal. Some of the areas, which require this category of graphic designing are web page design, ecommerce website design, game interfaces, and app design.
- Packaging Graphic Design – If you are in the business of selling products, then you must utilize graphic designers who are experienced in designing for packages. Every box, bottle, can, and packet has a story to tell. It is not just for the visual appeal of your current buyer, but the packaging can actually target multiple other onlookers. This also requires thorough knowledge of printing technology and industrial design.
Qualities To Look For In A Graphic Designing Team
You may find multiple agencies and freelancers offering such services in the market today. However, you have to exercise caution and delegate the responsibility of handling your brand, to the right individual.
There are certain aspects, you should look for. They are:
- Creativity – This is the first prerequisite. Your chosen one should have great imagination. Most creative people find inspiration in their surroundings and do not just follow trends. You should check their profiles, with respect to the industries they have worked for.
- Consistency – You have to see if the graphic designers you are finalizing are consistent with their work or not. It is essential to keep the designs and the messages consistent. The designing team should be consistent across different modes of delivery, like packaging, websites, social media, and printable. Colors, fonts, and styles of input must be uniform, so as to drive across a single message. If the prospective audience finds out that, the designs change often, it can affect your company’s credibility.
- Handling Criticism – The best graphic designers accept criticism for their work. So, you should check the attitudes of the team, before you collaborate. Moreover, the team should be open to feedback. You can check reviews and testimonials, and see how the designers respond to criticism. Designing is a challenging process, wherein your ideas and goals may sometimes not match that of the designers’. However, you as a client must be able to tell the incumbent about the changes. And, the designers must be able to take such constructive criticism.
- Empathy – Your chosen graphic designing agency should be empathetic as well. The incumbent should be able to put themselves in the shoes of the client and think. The end goal is extremely important for the agency taking up the job as it affects the campaign.
Brandz on Web is one of the most renowned graphic designing agencies, delivering results across several industries. You can check out some of their works and hire them, as well.
